Downward comparison
Comparison is an ongoing creative project exploring how comparison shapes identity, self-worth and human behaviour. Through a series of conceptual chapters, each work examines a different psychological aspect of comparison and the ways it influences how we see ourselves and others.
Chapter 3: Downward comparison
Finding security in someone beneath you. If identity depends on hierarchy, it's fragile. Confidence built on comparison is hollow.
Photography
Hristina Trajkoska
Creative direction & Makeup
Sara Šček
Makeup asisstant
Lara Kozoderc
Models
Monika Petek
Mojca Kotnik