Downward comparison

Comparison is an ongoing creative project exploring how comparison shapes identity, self-worth and human behaviour. Through a series of conceptual chapters, each work examines a different psychological aspect of comparison and the ways it influences how we see ourselves and others.

Chapter 3: Downward comparison

Finding security in someone beneath you. If identity depends on hierarchy, it's fragile. Confidence built on comparison is hollow.

Photography
Hristina Trajkoska

Creative direction & Makeup
Sara Šček

Makeup asisstant
Lara Kozoderc

Models
Monika Petek
Mojca Kotnik

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